Despite the closure of department and big box stores, researchers from the AESHM department found that not all retailers are destined for the same fate.
Linda Niehm, Telin “Doreen” Chung, and Jessica Hurst found that despite a changing retail landscape, stores that are willing to embrace technological changes can create a different shopping experiences for their consumers.
"What we’re seeing is in part a natural evolution of the retail cycle, and old formats are replaced with something more relevant,” Niehm said. “It’s really a transitional time and the retail industry is still figuring it out. Retail is a dynamic industry and it will continue to thrive, but the bar has been raised and consumers expect more, not the same old tired stuff.”
See the complete story by the ISU News Service