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Title: Assistant Professor
Department: Apparel, Events, and Hospitality Management
Office: 8a Mackay 2302 Osborn Dr, Ames, IA 50011
Phone number: +1 515 294 8990
- Popular culture tourism, destination image
- Tourist behaviors: motivation, place attachment, involvement, commitment, satisfaction, and loyalty
- Sustainable tourism: pro-environmental behaviors
- Club members' attitudes and behaviors
Peer-reviewed Journals Papers
- 2017 Lee, S., Song, H., Lee, C., & Petrick, J. F. An integrated model of decision-making process influenced by pop culture. Journal of Travel Research, 1-15.
- 2017 Park, E., Lee, S., & Peters, D. Iowa wetlands visitors’ decision-making process: An extended model of goal-directed behavior. Journal of Outdoor Recreation and Tourism, 17, 64-76.
- 2017 Butler, J., & Lee, S. An exploration into the marketing of country club management: member's motivation. Journal of Hospitality & Tourism Cases, 5(3), 9-22.
- 2016 Butler, J., & Lee, S. Motivation, place attachment and loyalty in a country Club. Penn State Research Report. Retrieved from https://www.chrie.org/i4a/doclibrary/getfile.cfm?doc_id=27
- 2016 Lee, S., & Bai, B. Influence of popular culture on special interest tourists’ destination image. Tourism Management, 52, 161-169.
- 2015 Lee, S., Busser, J. A., & Yang, J. Exploring the relationships among image formation agents, destination image, and place attachment from the perspective of pop-star's fans. Journal of Travel and Tourism Marketing, 32(6), 730-746.
- 2015 Lee, S., & Chatfield, G. H. Importance – Performance analysis using a multivariate repeated measure approach: A case study of UNLV hotel college students. Journal of Teaching in Travel & Tourism, 15(2), 1-25.
- 2015 Lee, S., & Yoo, M. Examining celebrity fandom levels and its impact on destination loyalty. Journal of Quality Assurance in Hospitality & Tourism, 16(4), 369-388.
- 2013 Chatfield, H., Lee, S., Karl, M. Effects of financial exigency on job satisfaction of American hospitality faculty - A research note. The Journal of Teaching in Travel & Tourism, 13(4), 391-397.
- 2012 Chatfield, H., Lee, S. & Chatfield, R.E. The analysis of factors affecting choice of college: A case study of UNLV hotel college students. Journal of Hospitality & Tourism Education, 24(1), 26-33.
- 2011 Yoo, M., Lee, S., & Bai, B. Hospitality marketing research from 2000 to 2009: Topics, methods, and trends. International Journal of Contemporary Hospitality Management, 23(4), 517-532.
Books/Chapters in Books Published
- 2015 Yoo, M., Lee, S., & Bai, B. (2015). Hospitality marketing research from 2000 to 2009: Topics, methods, and trends. In Emerald Gems (Ed.), New Perspectives in Hospitality Management (pp.73-90). UK: Emerald Group Publishing Limited.
- HSPM 260 Global Tourism Management - On-campus, Online
- HSPM 560X Tourism Management and Tourist Behavior (Master) - Hybrid
- HSPM 660 Research Seminar in Tourism Management (PhD) - Hybrid
- HSPM 230 Intro to Hospitality Performance Analysis - On-campus, Online
SoJung Lee, Ph.D., an Assistant Professor joined the Department of Apparel, Events, and Hospitality Management at Iowa State University in 2012. She earned her Ph.D. degree in the William F. Harrah College of Hotel Administration at the University of Nevada, Las Vegas in 2012. She has been teaching a variety of undergraduate and graduate level courses in both on-campus and online formats.
Her current research agenda is focused on consumer behavior, including attachment, involvement, commitment, motivation, satisfaction, and loyalty within hospitality and tourism entities (i.e., popular culture tourism, sustainable tourism, wine tourism, and club industry). Recent work has investigated tourists’ psychological characteristics, behaviors and leisure constraints. Sustainable tourism work has focused on Iowa’s wetlands’ benefits to residents and tourists, and visitors’ environmental concern and pro-environmental behaviors. She has recently expanded her research to the club industry, investigating club members’ social identity, motivation, expectation, satisfaction, attachment, and loyalty.
- The Faculty Research Grant Award, “Club members’ value, psychological ownership, and loyalty,” The Club Foundation, 2017
- The Untenured Faculty Seed Grant, "Local food promotion: Can rural bed and breakfast operations be a new market? College of Human Sciences, Iowa State University, 2017
- The Heddleson Junior Faculty Grant, “Identifying cultural experiences with heritage festivals for sustainable rural communities,” College of Human Sciences, Iowa State University, 2017
- The External Fund Accelerator Grant, "Local food promotion: A case study of Whiterock, Coon Rapid in Iowa," College of Human Sciences, Iowa State University, 2017
- The Best Paper Award: Destination attitude through the lens of simillarity as social distance. The KAHTEA conference, 2016
- The Third Place, A case study of “Understanding country club membership motivation.” The ICHRIE Johnson & Wales Case Study Competition, 2015
- The Third Place, Motivation, Place Attachment, and Loyalty in a Country Club, The ICHRIE Penn State Research Reports, 2015
- The Early Achievement in Teaching Award, College of Human Sciences, Iowa State University, 2015.
- The 2015 Faculty Research Grant Award, “Club members’ value, psychological ownership, and loyalty,” The Club Foundation, 2015.
- Online Course Development Awards, College of Human Sciences, Iowa State University, 2013, 2014, 2015
- Ph.D. University of Nevada, Las Vegas, Hospitality Administration, May 2012
- MS University of Nevada, Las Vegas, Hospitality Management, Aug 2005
- BS Yonsei University, Food and Nutrition; Business Administration, Feb 1999