Faculty and Staff Directory » Mary Damhorst

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Title: Professor Emeritus
Department: Apparel, Events, and Hospitality Management

Research interests

  • consumer behavior and appearance
  • obesity and overweight stereotypes
  • consumer responses to plus size and older fashion models
  • consumer responses to body scanning technology

Publication Examples 

Yu, U.-J., Damhorst, M. L., & Russell, D. W. (in press). The impact of body image on consumers’ perceptions of idealized advertising images and brand attitudes. Family and Consumer Sciences Research Journal.

Lee, Y.-A., Damhorst, M. L., Lee, M., Kozar, J., & Martin, P. (2012). Older women’s clothing fit concerns and their attitudes toward use of 3D body scanning. Clothing and Textiles Research Journal, 30(2), 102-118.

Lee, H. H., Damhorst, M. L., Campbell, J. R., Parsons, J., & Loker, S.(2011). Consumer satisfaction with a mass customized Internet apparel shopping site.  International Journal of Consumer Studies, 35(3), 316-329.

Ogle, J. P., & Damhorst, M. L. (2010). Fostering tolerance of obesity through empathy and critical reflection: A curriculum unit incorporating filmed testimonials. College Student Journal. 44(3), 598-625.

Lee, H.-H., Damhorst, M. L., & Ogle, J. P. (2009). Body satisfaction and attitude theory: Linkages with normative compliance and behaviors undertaken to change the body. Family and Consumer Sciences Research Journal, 37, 466-488.

Oh, K., & Damhorst, M. L. (2009). Coorientation of body image among older married couples. Body Image, 6, 43-47.

Kozar, J., & Damhorst, M. L. (2009). Comparison of the ideal and real body as women age: Relationships to age identity, body satisfaction and importance, and attention to models in advertising. Clothing and Textiles Research Journal, 28(1), 197-210.

Kozar, J., & Damhorst, M. L. (2008). Older women’s responses to current fashion models. Journal of Fashion Marketing and Management, 12(3), 338-350.

Damhorst, M. L., & Hodges, N. N. (2007). Focus on the future: Introduction to Part I. Clothing and Textiles Research Journal, 25(4), 279-282.

Ogle, J. P., & Damhorst, M. L. (2005). Critical reflections on the body and related socio-cultural discourses at the midlife transition: An interpretive study of women's experiences. Journal of Adult Development, 12(1), 1-18.

Ogle, J.P., & Damhorst, M.L. (2004). Constructing and deconstructing the body malleable through mother-daughter interactions.  Sociological Inquiry, 74(2), 180-209.

Cosbey, S., Damhorst, M. L., & Farrell-Beck, J. (2003). Diversity of daytime clothing styles as a reflection of women's social role ambivalence from 1873 through 1912. Clothing and Textiles Research Journal, 21(3), 101-119. 

Current Research Projects

  • Obesity Stereotypes:  An interdisciplinary group is examining how exposure to varied discourses -- scientific, government, popular media, and filmed testimonials by overweight and obese persons -- about the causes and consequences of and solutions to overweight and obesity influences young adults' stereotypes and attitudes.  We are developing and longitudinally testing obesity sensitivity curricula for college and high school students.
  • Consumer Responses to Non-traditional Models in Apparel Advertising: How older women perceive middle aged and younger fashion models and how college students evaluate plus size versus thin models has been the focus of several graduate student research projects.