Career Connections

Jessica Dyer

Major: Apparel, Merchandising, and Design

Minor/option/emphasis: AMD-Merchandising

Company/Organization: Hearst Corporation - Redbook Magazine
Company/Organization website:
Destination: New York, New York
Timeframe: Summer

Advisor/Coordinator Email:

I was responsible for...
My responsibilities as a Sales and Advertising intern for Redbook included: Completing request-for-proposal documents, creating share-of-market reports in Excel daily, prospecting in trade publications and competitor titles and planning and executing special marketing and promotional events. Preparing and updating materials for internal and external client meetings, attending bi-weekly sales meetings with Los Angeles, Chicago, and Texas team members.

I accomplished...
My greatest accomplishment from this internship experience was creating a sales presentation that I presented to the team. I was asked to research a company that had not advertised with Redbook for at least 3 years prior and put together a presentation on why they are a good fit for the Redbook brand and should be running ads with us. After giving my presentation, my supervisor told me that she really liked what I had come up with and thought it would be of use in a sales meeting with this potential client.

I learned...
Networking really is key. I know that this is drilled into our brains and almost seems ridiculous, but it is so true. I can't tell you how many professionals told me that they were able to obtain their current position because they had contacts within the company or knew someone who did.

Advice for others...
Don't be afraid to reach out to people. During my time in NYC, I emailed as many people as I could to set up meetings during my free time. This included HR reps, account executives, graphic designers, and many others. By doing this, I was truly able to learn more about each respective industry and build my professional network.

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