ISU professor studies gender differences in investment behavior

November 1, 2006

ISU professor studies gender differences in investment behavior

Men are willing to take greater risks with investments while women find investing less exciting and more stressful, according to a study.

Tahira Hira, a professor of consumer economics in human development and family studies at Iowa State University, and Cäzilia Loibl, an assistant professor of consumer sciences at The Ohio State University, led the study of U.S. households with incomes above $75,000.

ISU News Service News Release.